A Word From The President
He founded the company at thirty-four with four hundred dollars and a bolt of vinyl. He is presently sixteen years, nine test shafts and one hole in the fabric of space further along. Here he is, at length, unedited, as he prefers.
My name is Cave Johnson and I own the place. I want that established on the first line, because people come into this building and they look for the board, and there is no board. There is a desk on the third floor and there is me behind it and that is the entire governance of Aperture Science Innovators. When I want something built, it gets built. When I want it built by Friday, it gets built by Friday and somebody sleeps in the machine shop. That is not a boast. That is an organisational chart.
I started this company in a rented garage in 1943 selling shower curtains. Everybody wants to skip past that part. I do not skip past that part. The United States Army bought two hundred thousand of my curtains and every one of them held water, and if you think that has nothing to do with quantum tunnelling then you have never had to make two hundred thousand of anything and have every single one come out right.
The curtain paid for the mine. The mine paid for the shafts. The shafts paid for the physicists, and the physicists — God help me — the physicists came to my office in the spring of 1953 and told me they had put a hole in one wall and the hole had come out of a different wall, and did I want to see it.
I said yes. That is the whole of my scientific method. Somebody says do you want to see it, and I say yes, and then we get a man and we point him at it.
On Why Not
There is a school of thought that says a scientist should first establish why. Why does it happen. Why does it happen that way. Why, if we move this here, does the gentleman in the chamber stop being in the chamber. That school of thought has produced a great many careful men and not one hole in a wall.
Science is not about why. It is about why not. Why not put the gel in the pudding. Why not buy the moon. Why not send a man through and see which end he arrives at. Why not is the only question that has ever built anything, and it is the only question this company asks, and if that troubles you, the door is behind you and it opens from both sides, which is more than I can say for some of the doors further down.
On The Competition
There is an outfit in New Mexico. You know the one. Federal money, federal timetable, federal haircuts. They have been three years on a problem I solved in a weekend with a curtain and a volunteer named Hal, and they will publish about it, and the publication will have forty names on it, and not one of those forty men will have gone through the hole personally.
I have gone through the hole personally. Eleven times. Legal has asked me to stop saying that in print. Legal is going to have to live with disappointment.
On The Volunteers
Astronauts. War heroes. Olympians. That is who I want in the chambers and that is who I have been getting, because when a man has already been shot at over Korea, an afternoon in Test Shaft 09 does not frighten him, it bores him, and a bored man gives you clean data.
We pay sixty dollars. Cash. Same day. No forms beyond the one, no waiting, no next of kin notified unless the volunteer specifically requests it, and I will tell you honestly that in sixteen years exactly four have requested it, and I remember all four of their names, and that is more than the outfit in New Mexico can say about anybody.
On What Comes Next
I am fifty years old. I intend to be here a very long time. There are men downstairs building a machine out of eleven tons of relays because I asked them whether a person could be written down — properly written down, filed, kept — and they said probably not and I said try anyway, and they are trying anyway, because that is what happens when I ask.
You will read, in the pages that follow, about curtains and gels and holes and a cake we have been promising since 1953. All of it is true. Some of it is under review. None of it is going anywhere just because one man’s lungs have opinions.
Now go read the catalogue.
The President, In Brief
- Born
- 1907, Upper Peninsula
- Founded
- Aperture Fixtures, 1943
- Renamed
- Aperture Science Innovators, 1947
- Holdings
- One hundred per cent
- Board
- There is no board
- Office
- Third floor, end of the hall
- Door
- Always open. Do not use the door.
- Health
- Excellent. Do not ask again.
He has not read this page. He will not read this page. If you need something changed, come and see me and we will change it together. — C.
“Science isn’t about WHY. It’s about WHY NOT.”
Sixteen Years, In The President’s Own Accounting
Principal events, as dictated. Dates as remembered.
| Year | Event | The President’s Note |
|---|---|---|
| 1943 | Aperture Fixtures incorporated. Shower curtains. | Four hundred dollars and a bolt of vinyl. |
| 1944 | First United States Army contract. | Two hundred thousand units. Every one held. |
| 1947 | Renamed Aperture Science Innovators. | ‘Fixtures’ was small thinking. I have never been accused of it since. |
| 1944 | Purchase of the Upper Michigan salt mine, four kilometres deep. | They were selling a hole. I like a hole. |
| 1951 | Test Shafts 1 through 4 sunk. | Four is not enough. It has never been enough. |
| 1953 | First successful quantum tunnelling event. | Somebody said do you want to see it. I said yes. |
| 1954 | Volunteer testing programme opened to the public. | Sixty dollars. Cash. Same day. |
| 1956 | Lunar substrate procurement completed. | We bought the moon. All of it we could get. |
| 1959 | Test Shaft 09 opened four months early. | By not asking the engineers how long it would take. |
Compiled by Records from the President’s dictation. Records notes that three of these dates are disputed by Records.
A Memorandum, Reproduced Without Editing
Interoffice Memorandum
It has come to my attention that the word “impossible” appeared eleven times in last month’s departmental reports. Eleven. In one month. In a building that contains a hole which is in two places at once.
Effective immediately, department heads submitting the word “impossible” will accompany it with a written estimate of what it would cost to be wrong. Not whether. What it would cost. I have found that the price of being wrong is usually about nine thousand dollars and a Tuesday, and I have nine thousand dollars, and it is very nearly Tuesday.
Materials, this is chiefly about you. You have been told twice. This is the memorandum. There will not be a third.
Cave JohnsonPresident & Founder
What The President Is Presently Interested In
Cave JohnsonPresident & FounderDictated 14 March 1959. Transcribed, filed, and printed as received.